This is a concept project for Cards designed for a wedding. The style is elegant and sleek with a unifying Typography choice present throughout out the designs.
The Wedding invitation itself is the first attention grabber, with the happy couple in the prominent center and a welcoming type choice that gives a level of elegance to the card.
Similar to the save the date the R.S.V.P is also a notice first and foremost with the most important point of the text becoming the center of attention followed by some text and checkboxes.
The thank you card is the last piece the invited receive so I wanted to place the most emphasis on a photo taken during the wedding as a keepsake for those that attended.
This catalog helped give Luxor a new sense of brand identity. It contained hundreds of products thoughtfully and carefully laid out to create the most attractive sales pitch for prospecting customers.
The table of contents had to be thoughtfully laid out, taking on a more visual and colorful approach each section is color coded for easy navigation.
Often there were many different color options to choose from, it was carefully considered which color options worked best with each other so only the best color options were featured as a sales pitch.
These catalog pages showcase my high level of skill using a combination of Adobe Photoshop, InDesign and Illustrator.
An annual catalog for H. Wilson. This catalog incorporated a wide variety of advanced adobe Illustrator and InDesign styling and patterns.
Careful consideration had to made with the layout of product catalogs, with many products having too many colors / variation strategic editing was considered on each page.
These sheets were the primary means for the sales team to create quick personal pitches to prospecting buyers. The layout is simple and clean to let the product speak for itself.
The sales team would often request custom sell sheets and often these sheets would get mass printed for tradeshows and marketing needs.
Many are designed as simple one page sheets and many are detailed step by step booklets.
I worked directly in Rhino 3D to manipulate the 3D artwork into step by step pieces, exporting that into Illustrator and InDesign.
Printing on the package helped give the company a strong brand identity in established retail locations.
Dozens of tradeshow materials were also required. Product banners were created to give the Luxor booth a strong presentation on the show floor.
A backdrop was also created to give a strong brand identity and help the Luxor booth pop at trade shows.
This pricing sheet was created for a new sign tech that uses motion activated LED lights an emulates the look of a can.
This pricing sheet was created an invisible sign tech that is battery powered and designed to stick onto the door of the fridge unit at stores.
This instruction sheet was for LG's high profile TV Wall in stores like best buy and this sheet covered how to update several of the TVs and Sound bars on that wall.
This instruction sheet was for Garmin's watch band display inside retail stores and shows the step by step process of removed the old watch bands and replacing them with new watch bands.